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Age of Conversation 2 Is Here!
Last year, I participated in a project to create a book authored by over 100 bloggers. The book was designed to discuss why this is the age of conversation, and all proceeds (and I mean ALL) went to...
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Inspiring Relationships – and Loyalty
Today was my second day here at the NACCM Customers 1st Conference, and it was filled with pre-conference summits and the official kick-off to the event by Kevin Carroll, author of Rules of the Red...
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It’s About the Relationships
At the NACCM Customers 1st Conference today, we had the opportunity to listen to some fabulous keynotes as well as start to dig-in to the sessions. Along the way, we may have even gotten a little...
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Thank You! Celebrating my blog’s 2 year anniversary
In the spirit of Customers Rock!, I want to take a moment and say THANK YOU to all of you who have contributed in some way over the past 2 years. I am very excited to be celebrating this milestone with...
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What Does Brand Look Like in a Digital World?
The folks over at MPlanet have been reaching out to bloggers this week, asking us to post on one of the following four topics: – Brand building in a digital world (my topic!) – Connecting with...
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McDonald’s Connects with Employees and Customers
At AMA’s MPlanet conference today, I had the opportunity to be part of a special Blogger Q&A session with Mary Dillon, Executive VP and Global Chief Marketing Officer for McDonald’s. She talked...
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San Diego Chargers Connect with Their Fans via Social Media
As many of you know, I teach a popular class at UC San Diego Extension on Marketing via New Media. I help my students understand how to look at social media as an opportunity to build relationships...
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Letting Customers Contribute to the B2B Experience
How can companies get their customers more engaged and involved? Social media has been making it easier for user-generated content to appear as part of a brand’s marketing, usually with consumers. If a...
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Measuring the Impact of Social Media
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post at the link above to check out the full list of posts from numerous well-known...
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Lithium’s Customer Heroes
I recently attended the 2012 Lithium Network Conference (LiNC for short) in San Francisco to hear about the latest and greatest from Lithium Technologies as well as from thought leaders such as Brian...
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